Here's How to Make Sure It's Still Worth It - by Travis Stanton Let's get something out of the way up front. Trade shows work. Live events create the kind of connections, conversations, and pipeline moments that no algorithm, email sequence, or LinkedIn outreach campaign has ever reliably replicated. Events in general (and trade shows in particular) build trust, and trust is invaluable. If you've been in this industry long enough, you've felt it. The deal that started with a